The more it happens, the more you win.
An innovative betting product that turns every moment of the match into pure player engagement, through a unique progressive pay out model, keeping the bet live to the very end of the game.
Built for sportsbooks ready to give their players something the competition can’t.
Live globally with Betsson
How it Works
Supplied as market types within the Sporting Solutions Odds Feed
Engagement that compounds
Every match. Every market. Every player.
FREQUENCY
REVENUE
RETENTION
3x
More likely to be high-frequency recreational bettors. 58% of Upside players place 10+ bets vs 20% of comparable customers
+17%
Median stake uplift after a player’s first Upside bet, comparing the same players before and after.
42%
Upside players return for +10 separate betting sessions, versus 13% of comparable customers.
Source: Betsson, 2026. Frequency and session comparisons are restricted to customers with average and maximum stakes of €50 or less, comparing recreational players like-for-like. Stake uplift compares median stakes for the same players in the periods before and after their first Upside bet. A betting session is a sequence of bets placed within 30 minutes of the last.
What people are saying
Betsson User, Peru”Ah, very interesting!
So it works like a booster
— the more goals are
scored, the more the
winnings increase”
Flexibility to meet your sportsbook demands
In a market where every sportsbook offers the same odds on the same markets, Upside is a genuine point of difference that can be customised to fit your brand identity and naming conventions
- A betting mechanic that’s genuinely new to your players
- Differentiate and personalise to your betting market
- Built to drive engagement, not just add another market type
*Goal Rush is the brand name of Upside as seen on Betsson.com
Built for every match
Traded on every fixture offered by Sporting Solutions, activate the sports and competitions your players care about the most.
Football
Basketball
American Football
Ice Hockey
Rugby Union
Rugby League
AFL
OTHERS ON REQUEST
Ready for 2026 Season
Go live ready for the start of 2026 Football, NBA & NFL Seasons, Let’s talk timelines.
Ready for integration now, get Upside for your sportsbook
Upside is available via Sporting Solutions Odds Services feed. A single integration gives you the full product across every supported sport, backed by the trading and data infrastructure of Sporting Solutions.
REST API
Real-time push feed
SLA-backed uptime
Single integration
Betsson — Case study
“Upside gives our players a reason to stay engaged through the whole match, not just the big moments.”
Sportsbook Product Director
Built by Sporting Solutions
Upside is the player-engagement brand from Sporting Solutions, the trading and data business that has powered B2B sports betting infrastructure for operators worldwide. Every product we build is grounded in that pricing and risk expertise.
Visit www.sportingsolutions.com for all B2B Sports Betting services