The more it happens, the more you win.
UPSIDE BETTING is an innovative new product that turns every moment of the match into pure player engagement, through a unique progressive pay out model, keeping the bet live to the very end of the game.
Built for sportsbooks ready to give their players something the competition can’t.
Live globally with Betsson
How UPSIDE BETTING Works
Supplied as market types within the Sporting Solutions Odds Feed
Engagement that compounds
Upside attracts and holds your most valuable players who churn less, bet more frequently and contribute more GGR
ACTIVATION
REVENUE
RETENTION
MARGIN
2.9x
More bets placed.
3.75% of all players found and placed Upside bet, with no marketing or promo spend
2.1x
GGR Per Customer.
Cohort who find and play Upside out-earn the base by over double.
1.8x
More Players after 28 Days. 18% of Upside Players vs 9.7% of base remain active 28 days after 1st bet
15.1%
More Player Margin. Upside Players generate higher margin than the base . Recycling of funds compounds benefit
Activity window between 17 April to 22 July 2026 on Betsson Group brands
No bonus applied or customer marketing for Upside, market positioned 6th on match Event Page, below the fold
Upside traded on every fixture within FIFA, UEFA, European, Latam Football Competitions
Recreational player definition – both groups identical: ≥10 settled bets, average stake ≤ €50, which excludes high-staking outliers1
What people are saying
Betsson User, Peru”Ah, very interesting!
So it works like a booster
— the more goals are
scored, the more the
winnings increase”
Flexibility to meet your sportsbook demands
In a market where every sportsbook offers the same odds on the same markets, Upside is a genuine point of difference that can be customised to fit your brand identity and naming conventions
- A betting mechanic that’s genuinely new to your players
- Differentiate and personalise to your betting market
- Built to drive engagement, not just add another market type
*Goal Rush is the brand name of Upside as seen on Betsson.com
UPSIDE for every match
Traded on every fixture offered by Sporting Solutions, activate the sports and competitions your players care about the most.
Football
Basketball
American Football
Ice Hockey
Rugby Union
Rugby League
AFL
OTHERS ON REQUEST
Ready for 2026 Season
Go live ready for the start of 2026 Football, NBA & NFL Seasons, Let’s talk timelines.
Ready for integration now, get Upside for your sportsbook
Upside is available via Sporting Solutions Odds Services feed. A single integration gives you the full product across every supported sport, backed by the trading and data infrastructure of Sporting Solutions.
REST API
Real-time push feed
SLA-backed uptime
Single integration
Betsson — Case study
“Upside gives our players a reason to stay engaged through the whole match, not just the big moments.”
Sportsbook Product Director
Built by Sporting Solutions
Upside is the player-engagement brand from Sporting Solutions, the trading and data business that has powered B2B sports betting infrastructure for operators worldwide. Every product we build is grounded in that pricing and risk expertise.
Visit www.sportingsolutions.com for all B2B Sports Betting services