PRODUCT

UPSIDE is a new betting concept developed by Sporting Solutions for Betsson Group ahead of the 2026 World Cup

Changing the script for betting, Upside is a brand new way for players to enjoy and participate in their favourite sports, profiting from every action in the game.

By offering a intuitive progressive payout during the game, the player receives a return every time the action happens, with a chance to win a Jackpot up to x50 their stake

Offered exclusively on Betsson.com during the World Cup and available to integrate into your sportsbook ahead of the 2026 season starts

Why Upside works for Players?

Security of immediate returns and the chance to win a Jackpot

All players hate to lose their bet, and with Upside returns kicking in from the very first action, it offers them security similar to that of Cash Out and confidence to stick with the bet as the game unfolds.

Low risk for high returns is a staple of Sports Betting, and with Upside offering up to x50 the players stake when the game action over-performs to expectation, it triggers the same excitement as a big winning Acca

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